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Social Media: How-to articles covering the latest marketing tactics, tips, and strategies.

The Influence of Instagram [Infographic]Laura Forer
Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to ...
Influencer Marketing, Instagram, Social Media
Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and AnalystsAyaz Nanji
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
B2B Marketing, B2B Marketing Forum, Customer Behavior, Research Summaries, Sales, Social Media, Social Networking
Social Selling for LinkedIn: Seven Practical Tips [Infographic]Laura Forer
LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive ...
LinkedIn, Sales, Social Business, Social Media
Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]Ayaz Nanji
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
Content, Facebook, Research Summaries, Social Media, Videos, YouTube
The Power of Micro-Influencers [Infographic]Laura Forer
Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach ...
Influencer Marketing, Social Media
The Complete Guide to Reddit MarketingAleh Barysevich
If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most ...
Content, Lead Generation, Social Media
RIP SlideShare, It Was Good While It LastedMathew Sweezey
Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.
Content, Presentations, Sales, Social Media
The Paid Social Channels Marketers Are Most Bullish AboutAyaz Nanji
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
Advertising, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
The Staggering Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.
Customer Behavior, Data, Research Summaries, Social Media, Websites

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Social Media: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
Demand Generation, Marketing Smarts, Social Media
Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.
Marketing Smarts, Social Media
Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.
Career Management, Influencer Marketing, Marketing Smarts, Social Media
Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing.
Marketing Smarts, Social Media, Twitter
Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.
Advertising, Facebook, Marketing Smarts, Marketing Strategy, Social Media
Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
Collaboration, Content, Customer Acquisition, Customer Relationships, Marketing Smarts, Social Media, Videos, YouTube
B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]by Kerry O'Shea Gorgone
Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B ...
B2B Marketing, B2B Marketing Forum, Marketing Smarts, Marketing Strategy, Social Media
Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
Content, Customer Experience, Customer Relationships, Facebook, Marketing Smarts, SMS, Social Media
Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.
Engagement, Marketing Smarts, Networking, Nonprofits, Social Media, Social Networking
How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.
Marketing Smarts, Marketing Strategy, Nonprofits, Public Relations, Social Media

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